"Construction and Landscaping
Advertising that brings you Results"

 

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"Everybody talks about target markets and taking aim, but not everybody does it. Target marketing is the only effective way to optimize marketing resources."
On Target: The Book on Marketing Plans

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Choices in Advertising

Companies have a plethora of choices when it comes to advertising their services. Television, radio, newspapers, magazines, billboards, flyers, phone books and so on; and now the internet. Choosing where to advertise on the internet is the key decision a company must make.

A company needs to place themselves on the internet wherever people are looking for them on the internet. It sounds simple but it is surprising how many companies don't follow this simple rule. Spam email is just one example of that. Every day of the year we here at BCdex get hundreds of spam emails, none of which is ever even opened. The entire list is highlighted and deleted before it is read. What a waste of our time and the advertisers time! When we want to find a product or service we'll use a search engine.

Just ask yourself, "When do I actually want to see advertisements?" The usual answer to that question is, "When I'm looking for them."

Well, that's just how BCdex was set up in the first place. It was set up as a site that would come up at the top of search engine results whenever people were LOOKING FOR products and services that our members provide. That is most likely how YOU found BCdex in the first place. Instead of focussing our resources on advertising the name "BCdex" we instead focussed on attaining Class A status with the four major search engines, namely Google, Yahoo, MSN and AOL, whenever people made a search for products and services provided by our members. People aren't looking for BCdex, they're looking for what they find on BCdex.

But don't take our word for it. Try it out yourself on any of the major search engines. Just go to one or more of them and type in what your company provides and where you provide it and see where BCdex comes up in the results. Don't put your company name in the search query but rather your product or service, just like people would do who are looking for a list of company names who provide your type of products or services. If you do this you're not going to see search results that say "BCdex this" or "BCdex that" but rather you'll see our page entitled something like, "Kitchen and Bathroom Fixtures - Cabinets - Sinks - Tubs - Showers" or, "Greater Vancouver Electrical Contractors - Electricians," and so on. People aren't searching for US, they're searching for YOU.

When people search for YOU, or rather what you do, they get US. They get BCdex, and if you're an advertiser on BCdex they find you. If you're not an advertiser on BCdex then they find only a list of your competitors from which to choose.

BCdex Advertising Vehicles

1. Listings

If your company provides either construction or landscaping related products or services anywhere in the province of British Columbia you should be listed on BCdex. If your company is an national or international supplier of construction or landscaping related products then you also should be listed on BCdex.

To find out the varieties of listings that are available for your company please go to our Listing Options page.

2. Featured Text Link

Just before the start of the listings on each category page we allow for one featured text link advertisement. It might be a statement relating to the person's search such as, "Get a quote on xxxxxxxx from a contractor with over 30 years experience." But it could be a sentence that is indirectly related to what the person is searching for at the time such as an advertisement for roofing tiles when someone is actually looking for a roofing contractor.

The cost of a featured text link on any page is either $125.00 per month or $1,250.00 per year. (Maximum 100 letters) Email request

3. BCdex International Construction and Landscaping E-Trade Show

If your company is a national or international manufacturer or distributor of construction or landscaping related products you should be featuring your products on the BCdex International Construction and Landscaping E-Trade Show. Our virtual trade show is visited by the same people who attend live trade shows, people who are looking for the latest or innovative products to include in their future design and construction plans.

Your products can be exhibited for as little as one month or for as long as you want. Take a look at the BCdex E-Trade Show for style and pricing right now.

4. Page Sponsorships

Page sponsorships are available for companies who value and wish to offer support for the free service that BCdex provides to businesses and individuals who are trying to find products and services in the construction and landscaping field.

Typically, these will be corporations in two groups. The first are companies that are not in the construction or landscaping industries themselves but perhaps offer support services to these industries. The second group are large corporations that provide products or services either internationally or, at least, throughout many regions.

While BCdex initially focussed on providing construction and landscaping location and research services within the province of British Columbia a definite expansion has occurred. As a result of our high postioning on all the major search engines, BCdex is now being visited regularly by persons looking for international manufacturers and suppliers.

Page sponsor's banner ads will be hyperlinked to their website.

On each of our pages BCdex offers either one space of 468 X 60 or one of three spaces of 120 X 60 for your advertisement

Sponsorship banner sizes are as follows:

468 X 60

120 X 60

 

Page sponsorships are priced on a monthly or annual basis at current market rates. Companies have the option to retain the space they occupy at the expiration of their sponsorship term at the then current market rates. To view current page sponsorship rates go here.

To arrange for banner space first check for space availability and pricing and then go to the Banner Space Order Form.

5. Corporate Announcements

Corporate announcements will appear on the current Construction and Landscaping News page where they will remain for the duration of the month in which the announcement was made. At the end of the current month the announcement will be placed in our News Archives for that month which will remain available online for 11 further months.

Announcement Pricing

NUMBER OF WORDS	PRICE
1 to 100	$300.00
101 to 200	$450.00
Over 200	$100.00 additional per 100 words or part thereof

To arrange for an announcement send an email to announcements@bcdex.com

All listing and advertising fees plus applicable taxes are payable in advance of publishing.